User-generated content (UGC) video has exploded as a powerful marketing strategy. It encompasses any video made by consumers, demonstrating their experiences, thoughts, and connections with brands. UGC video cultivates trust and genuineness because it feels genuine. Examples of UGC video are abundant, from experiences on digital platforms to sneak… Read More

I'm totally lost on BookTok right now. It's like, this crazy vortex of book recommendations and visual videos that has me wanting to devour everything in sight. I can't stop past a video without getting enthralled by the next fantasy. It's seriously taken over my life, but I'm not even mad because I'm discovering amazing books I never would have fo… Read More